The gap between wanting HMO income and having it isn't knowledge.

It's Execution

A weekly accountability system that takes employed professionals from wherever they’re starting — twelve months of research or none at all — to £3,000–£5,000 a month, alongside the job. Before we talk, find out exactly where you stand.

HMO Profit Specialist | Real experience, not theory

The gap between wanting HMO income and having it isn't knowledge.

It's Execution

HMO Profit Specialist | Real experience, not theory

WHO'S BEHIND THIS?

Meet GIuseppe Leone - YOUR HMO EXPERT

TWENTY YEARS OF MAKING CAPABLE PEOPLE EXECUTE. THEN I DID IT MYSELF.

I spent nearly 20 years at Shell leading global operational excellence programmes — designing the systems that turn a capable team into one that executes consistently, measurably, without excuses.

In 2014, while still working full-time, I started building my own property portfolio alongside my job — the exact model I now teach. By 2017, the income it produced was consistently matching my Shell salary, net of tax. That’s when I left. Not on a leap of faith — when the numbers made it rational. Along the way, I won the Property Investor Award, 2015.

In 2019, I started teaching other employed professionals the same system. I’m still the only coach in this business. No juniors, no hands-off — if you join, you will work directly with me.

19 years, Shell Global Operational Excellence
Property Investor Award 2015
Building HMO Property Income since 2014
Featured on 8+ property podcasts

PROOF, NOT PROMISES

Zero property experience.

Twelve months later → £5,000 a month.

FLAGSHIP CASE STUDY

Jean-Luc & Holly

A couple in their early twenties. Never signed a tenancy agreement. Never spoken to a letting agent. Didn't know what HMO stood for when they started.

First deal closed within six weeks. Never missed a single call. Twelve months on: 8 properties sourced, let and managed by them — roughly £5,000 a month in profit — and now engaged, expecting their first child.

They're happy to speak to anyone considering the programme. Ask, and I'll introduce you directly — not a video testimonial, an actual conversation.

Properties

£5,000

Profit / Month

6 wks

To First Deal

Calls Missed

"We started knowing nothing. What changed everything wasn't a strategy — it was having someone check in every week and tell us exactly what to do next."

Jake Kaya Dunnell

★ ★ ★ ★ ★

Matt Cartwright

★ ★ ★ ★ ★

Cameron Needham

★ ★ ★ ★ ★

Lee Munster

★ ★ ★ ★ ★

Melissa Owoaje

★ ★ ★ ★ ★

I secured a 5-bed HMO in my first few months — while working full-time as a GP with a large family. I didn’t think I had the time. I had the wrong system.

Jake Dunnell

★ ★ ★ ★ ★

Employed full-time in Manchester the whole way through. £3,000 a month within 12 months, without quitting my job to do it.

Dean Sinclair

★ ★ ★ ★ ★

Game-changing. Potentially life-changing. The accountability structure is the entire reason this worked when nothing else had.

Cameron Needham

★ ★ ★ ★ ★

What changed things for me wasn’t more property theory — it was the tools and the relationships the programme forced me to build.

FEATURED INTERVIEWS

Listen to Giuseppe's interviews

Click to listen/watch

Start here — not with a sales call

Find out exactly where you stand. Free. Three minutes.

The HMO Profit Readiness Score looks at the four things that actually determine whether you’ll build property income alongside your job: your financial position, your time and commitment, your knowledge and skills, and your motivation and mindset. Twelve questions. Three to four minutes. You get your score and what it means — immediately.

Score 70–100: you’re ready — book a Clarity Call, and we’ll map your first deal

Score 40–69: you’re close — the report shows exactly what to fix first

Score under 40: you’ll get an honest foundations plan, not a sales pitch

The Real Gap

Maybe you’ve read every book.

Maybe you haven’t started.

The result is the same.

Researched HMO strategy for months — or never knew where to even begin

Watched others build property income while you stayed on the sidelines

Capital sitting ready — and another month gone without a viewing, an offer, or a decision

Watched others build property income while you stayed on the sidelines

Watched others build property income while you stayed on the sidelines

The honest read: Whether you’re overloaded with information or starting with none, the missing piece is identical.

Nearly 20 years of leading operational excellence at Shell taught me the difference between a capable person who knows what to do and a professional who actually does it.

Knowledge can be taught in weeks. What’s missing is structure, accountability, and someone checking you did the thing you said you’d do.

That’s the product here — an accountability system that also teaches HMO investment.

I started with zero property knowledge myself in 2014. Every month you wait is a month of rent you never collect.

Frequently Asked Questions

Who is this call for?

Employed UK professionals who want £3,000–£5,000 a month from an HMO property alongside their career. Whether you’ve spent a year researching or don’t know what HMO stands for yet, Jean-Luc and Holly started from zero and closed their first deal in six weeks.

Do I need property experience

No. Knowledge is the easy part — it can be taught in weeks. What I provide is the structure and weekly accountability that turns intention into completed deals. I started with zero property knowledge myself in 2014.

Which strategy will I use?

That depends on your capital, time and goals — and it’s exactly what we work out together on the call. I deliberately don’t list strategies on a webpage; matching the right approach to your situation is the point of speaking.

What about Renter's Rights Act?

It applies to every rented property in England, HMOs included — so yes, it matters, and no, it isn’t a reason to wait. Well-run, compliant HMOs become more valuable as weaker operators leave the market. How the Act affects your specific plan is something we cover on the call.

How much time does it take alongside a full time job?

The system is built around your job, not instead of it. A weekly rhythm — one group call, one short progress update — not daily noise.

What happens after the quiz?

You get your score and report immediately. If you’re in the ready band, you’ll be invited to book a Clarity Call — a working session, not a pitch. You’ll leave knowing exactly where you stand and what your next step is, whether or not we work together.

Stop guessing where you stand

Three minutes tells you exactly where you are — financially, practically, mentally — and what your smartest next step is. Whether you’re starting from twelve months of research or from nothing at all, you’ll know what’s been holding you back and what to do about it.

Whether you are: